Arashi‘s Matsumoto Jun is the latest endorser for Elleair’s “GOO.N (グ～ン)” diapers. The said CM will air on Friday, Oct 5th.
In accordance with the CM’s theme, which is “to all who love babies“, MatsuJun can be seen cradling and soothing a baby on his arms. The entire shoot has been done without a script in order to draw babies natural smile. Furthermore, 17 babies were used during the CM’s shooting. There was one particular baby who would burst into tears when he/she was touched, Matsumoto commented that the baby “has no interest with him at all” and it has been quite a struggle to shoot.
GOO.N CM will air on Oct 5th.