comment 0

2015’s First Half CM King Ranking

Who ruled the airwaves this first half of the year with their bunch of endorsements?

Nihon Monitor recently released results from their research and analysis of CM advertising situation from January to June 2015. The results are based on the following survey outline:

  • No. of companies that appointed each men and has appeared in TV CMs.
  • Study period made from January 1 to June 30, 2015
  • Target stations : NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)
  • Note: CD / DVD / game (including social), music distribution and movie CM program advertising  are not included.

Here are the results:

CM Appointment Ranking (Male category / First half of 2015)

Number of companies Talent Company name
10 companies Aiba Masaki (Arashi) IkedaMohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage /Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut
Sakurai Sho (Arashi) Ajinomoto / American Family insurance / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga / Morinaga Milk Industry Co., Ltd.
Matsuoka Shuzo KDDI / P & G / Bicycle Association / raw sum Corporation / Sorimachi / Nissin Food / pips / Fujiyakuhin / Marudai Food Co., Ltd. / Meiji Yasuda Life Insurance
9 companies Ohno Satoshi  (Arashi) Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi /Hisamitsu /Morinaga / Lawson
Nishijima Hidetoshi Gunze / Suntory spirits / Suzuki / Takeda / independent administrative agency Japan sports promotion center / Nissin Food / Panasonic / PanaHome / Lion
Ninomiya Kazunari (Arashi) Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu
8 companies Okada Junichi (V6) Ajinomoto General Foods /Otsuka / King / Sapporo Beer / Nippon Life Insurance /JMA Management Center / Meiji / Lion

(c)deeal

 Matsuzaka Tori AOKI Holdings / NTT DoCoMo / Kirin Beverage / Square Enix / Daiwa House Industry / House Foods / Mitsubishi UFJ NICOS / Lotte
Matsumoto Jun(Arashi) Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji
Mukai Osamu Asahi Beer / Ajinomoto / Kao / Zenrosai / first Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku
7 companies Abe Hiroshi Itoham / Johnson & Johnson / Sekisui Chemical / Toyota / Japan Airlines / Coca-Cola / Tokyo-Mitsubishi UFJ Bank
Nishikori Kei Asahi Beer / Eau~ivu / Jaguar Land Rover Japan / Jacks / Nissin Food / Hisamitsu / UNIQLO
Honda Keisuke P & G / Asahi Food & Healthcare / Olympus / Konami / Fusion Communications / Benesse Corporation / Mercedes-Benz Japan
6 companies Ayano Go NTT DoCoMo / Asahi Food & Healthcare / intelligence / Suntory spirits / Daihatsu / Tokyo Gas
Ishikawa Ryo Arc Quest / Asahi Beer / Esprit line / national credit union association / first Sankyo Healthcare / Mynavi
Oguri Shun Ajinomoto / Ezaki Glico / Suntory Food International / Taisho / Nikon / Honda Motor Co., Ltd.
Katori Shingo (SMAP) RIZAP / Asahi Beer / Softbank Mobile / Hisamitsu / Meiji /USJ

(c)soyrwoo

Saito Takumi GLS JAPAN / Asahi Soft Drinks / Eichimu / Tokyo City Horse Racing / Nissin Food / Sumitomo Mitsui Card
Shofukutei Tsurube ITO EN / Toyota / Japan Racing Association / Fujifilm / Yamaki / Japan Post Bank
Tosaaka Hiroomi (Sandaime J Soul Brothers) 7gogo / Aoyama Trading / Acecook / Samantha Thavasa Japan Limited / All Nippon Airways / Rohto
Nakai Masahiro (SMAP) Able / Softbank Mobile / Nissin Food / Coca-Cola / Human Trust / USJ
Matsushige Yutaka Sansan / Ajinomoto / Kobayashi Pharmaceutical / Sapporo Beer / independent administrative agency Japan sports promotion center / You Can
Murakami Shingo (Kanjani ∞) Intelligence /Otsuka Pharmaceutical /Guthy-Renker Japan / King /Sompo JapanNipponkoa Insurance Inc. /Morinaga

(c)jpcmhd

Arashi is still on top when it comes to endorsements, I guess that Japanese viewers aren’t tired of seeing them yet in every commercial. Some Johnny’s who used to be in the ranking are not included for the first half like Kimura Takuya, Kamenashi Kazuya, and Kokubun Taichi.

via Nihon Monitor

Advertisements

Got anything to say?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s