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2015 CM King Ranking

Who ruled the airwaves this 2015 with their bunch of endorsements?

Nihon Monitor recently released results from their research and analysis of CM advertising situation from January to Nov 30, 2015. The results are based on the following survey outline:

  • No. of companies that appointed each men and has appeared in TV CMs.
  • Study period made from January 1 to Nov 30, 2015
  • Target stations : NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)
  • Note: CD / DVD / game (including social), music PVs, CM of movies, TV collaboration CM, and program advertising  are not included.

Here are the results:

CM Appointment Ranking (Male category)

Number of companies talent Company name (in no particular order)
12 companies Aiba Masaki (Arashi) IkedaMohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Japan Post / Hitachi / taste sugar / Mister Donut / Mercedes-Benz Japan
11 companies Sakurai Sho (Arashi) Ajinomoto / American Family insurance / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Japan Post / Hitachi / Morinaga / Morinaga Milk Industry Co., Ltd.
Ninomiya Kazunari (Arashi) Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Japan Post / next / Hisamitsu / Hitachi
10 companies Ohno Satoshi

(Arashi)

Gung Ho Online Entertainment / Kirin Beverage / Kirin Beer / Nissan / Japan Airlines / Japan Post / Hisamitsu / Hitachi / Morinaga / Lawson
Nishikori Kei Asahi Beer / Eau~ivu / Jaguar Land Rover Japan / Jacks / Nissin Food / P & G / Hisamitsu / Morinaga / Uniqlo / LIXIL
Nishijima Hidetoshi Gunze / Suntory spirits / Suzuki / Takeda / independent administrative agency Japan sports promotion center / Nissin Food / Panasonic / PanaHome / Lion / WOWOW
Shuzo Matsuoka KDDI / Bicycle Association / Raw sum Corporation / Sorimachi / Nissin Food / Meiji Yasuda Life Insurance / P & G / pips / Fujiyakuhin / Marudai Food Co., Ltd.
9 companies Okada Junichi (V6) Ajinomoto General Foods / Otsuka / King / Sapporo Beer / Toyo Suisan / Nippon Life Insurance / JMA Management Center / Meiji / Lion
Matsumoto Jun (Arashi) Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Japan Post / Hitachi / Meiji
8 companies Shofukutei Tsurube ITO EN / Ota Isan / Toyota / Japan Racing Association / Nippon Professional Baseball, Baseball Federation of Japan and Japan Softball Association / Fujifilm / Yamaki / Japan Post Bank
Tosaaka Hiroomi (Sandaime J Soul Brothers) Aoyama Trading / Ezaki Glico / Acecook / Samantha Thavasa Japan Limited / Suntory beer / All Nippon Airways / 7gogo / Rohto
Matsuzaka Tori AOKI Holdings / NTT DoCoMo / Kirin Beverage / Square Enix / Daiwa House Industry / House Foods / Mitsubishi UFJ NICOS / Lotte
Osamu Mukai Asahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku
Murakami Shingo (Kanjani ∞) Intelligence / MTI / Otsuka Pharmaceutical / Guthy-Renker / King / Sompo Japan Nipponkoa / Toyo Suisan / Morinaga
7 companies Abe Hiroshi Itoham / Johnson & Johnson / Sekisui Chemical / Toyota Motor Corporation / Japan Airlines / Coca-Cola / Bank of Tokyo-Mitsubishi UFJ
Ariyoshi Hiroiki American family insurance / SSP / K-Opticom / DMM. com / Nichirei / House Wellness Foods / Mynavi
Tsumabuki Satoshi Ezaki Glico / Canon / Sapporo Beer / Tokyo Gas / Toyota / Mizuho Bank / Recruit
Honda Keisuke Asahi Food & Healthcare / Olympus / Konami / P & G / Fusion Communications / Benesse Corporation / Mercedes-Benz Japan
Matsushige Yutaka Ajinomoto / Kobayashi Pharmaceutical / Sapporo Beer / Sansan / independent administrative agency Japan sports promotion center / Namco Bandai Entertainment / You Can

All in all, Arashi is staying strong when it comes to endorsements, Okada is still hot, and Shingo is the only Kanjani8 member to enter the Top 10. Congratulations!

via Nihon Monitor

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2 Comments

  1. Swara

    Arashi is marketed well. I find them boring.. Seeing the same faces again and again is boring. The brands must use other stars as well..

    Liked by 1 person

  2. Nina

    Yoko , Ryo and Hina were all tied during the last years but I guess Monday Late Show is doing wonders for Hina’s carreer 😀 and I’m glad that’s the case , he deserves it 🙂 congrats gorilla kun ♥

    Like

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